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Ethical Trading Initiative

Bellamii’s Ethical Policy is at the heart of how we do business.

Bellamii Elisabeth Aannegaard is a family business with a strong brand reputation that is growing worldwide.

Our business culture is based on building long-term, meaningful and mutually beneficial relationships, with both employees and suppliers.

We have an underlying and long standing commitment to ethical trading, based upon the firm belief that business can be both profitable and responsible. It is more important than ever that we communicate our brand values, ways of working, and expectations, clearly and consistently to all our partners.

We must also strive to comply with the most up to date legislation and regulations in every country we trade in.

At Bellamii we work actively with our suppliers and official agencies around the world in safeguarding and improving the rights and working conditions of workers in those factories which supply our products.

Our World Wide Ethical Policy will continue to form the cornerstone of the way we do business. Compliance with the Bellamii Ethical Policy is considered a key requirement of everyone working with our brand, and is included in the end-to-end assessment of both supplier, and buying team performance.

To support this policy, we visit our factories and actively engage with our manufacturing partners and other key stakeholders in identifying areas for improvement. Employees and suppliers who understand how we work, share our values and work proactively to achieve and improve standards are an asset to our business.


  • No forced labour
  • Freedom of association
  • Healthy and safe working conditions
  • Working hours are not excessive
  • Living wages are paid
  • Regular employment is provided
  • No harsh or inhumane treatment is allowed
  • No discrimination is practised
  • No child Labour